Im-aj Communications & Design, Inc. has been named a winner in two highly regarded national healthcare marketing awards competitions.

The 22nd Annual Healthcare Advertising Awards competition has recognized the conceptualization, writing and design of a direct mail piece created for BetterChoices for Elders and Their Families.The piece helped BetterChoices establish a brand and launch their services by creatively illustrating their capabilities. BetterChoices employs a team of medical and social work professionals to assist elder caregivers and their families customize and implement a comprehensive plan of care and manage their specific health care needs.

The Healthcare Advertising Awards competition recognizes outstanding creativity exemplified in healthcare marketing and advertising. It is the oldest, largest and most prestigious healthcare advertising awards competition. This year’s program drew more than 3,500 entries from every state in the country and multiple foreign countries.

Im-aj was also recently named a winner in the 2005
Aster Awards Program. The winning entry was the Shields Radiology Services brochure created for Shields Health Care Group. The creatively designed pocket folder included a series of staggered inserts designed and written by Im-aj to effectively communicate Shields’ extensive medical imaging capabilities and the company’s remarkable reputation.

The Aster Awards is a distinguished national healthcare marketing program dedicated to the recognition of excellence in medical advertising.  All entries are
judged on creativity, layout/design, typography, production, knowledge transfer, and overall quality.