Rhode Island-based Im-aj Communications & Design, Inc. recently received a Gold MarCom Creative Award for its work with Rhode Island Housing. The award aligns Im-aj with the most prominent marketing communications firms in the world.

Im-aj received the award for a highly strategic, full-scale brand launch and communications campaign for Rhode Island Housing. The new brand identity is designed to clarify Rhode Island Housing's role as an organization dedicated to finding safe, affordable homes for Rhode Islanders while helping them make safe borrowing decisions. Im-aj first created a new logo that effectively communicates Rhode Island Housing's mission, targets its vast clientele, and establishes a clear brand. The launch campaign included public relations, print and broadcast advertising, outdoor advertising, and other supporting collaterals and events.

The award recognizes the value of the brand; the creative strategizing of the entire launch campaign; and the messaging and implementation.

To view samples of these award-winning pieces as well as Im-aj's extensive portfolio click here.

MarCom is a prominent international competition that is highly competitive and very selective. The Gold Award is presented to those entries judged to exceed the high standards of the industry norm. Of the 5,000 international entries, fewer than 16 percent received this award.