 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
Project Imagine –
A Media Relations Campaign
The challenge:
Organizers for Project Imagine – a regional non-profit organization that helps struggling families develop life skills – needed to sell 80,000 raffle tickets for a chance to win a fully furnished luxury home and, ultimately, raise hundreds of thousands of dollars for Project Imagine. The tickets needed to be sold in six months. While the fundraiser was unique, the organization, although extremely worthy and effective, was not very well known.
Organizers for Project Imagine – a regional non-profit organization that helps struggling families develop life skills – needed to sell 80,000 raffle tickets for a chance to win a fully furnished luxury home and, ultimately, raise hundreds of thousands of dollars for Project Imagine. The tickets needed to be sold in six months. While the fundraiser was unique, the organization, although extremely worthy and effective, was not very well known.
