Project Imagine –
A Media Relations Campaign

Challenge

Solution

Outcome

The outcome:
Within three months, Im-aj secured an impressive series of print articles in local, regional and nationally read publications, including the Boston Globe, the Boston Herald, the Providence Journal, the Brockton Enterprise, the Fall River Herald News, and the Standard Times of New Bedford. In addition, Im-aj secured prime interviews and feature news segments on each of the major television network affiliates in Providence and Boston, including WJAR, WLNE, WHDH, WBZ, and WCVB, where Project Imagine received a ringing endorsement during several “Buyer Beware Segments.” Coupled with dozens of radio talk show interviews, cable interviews, and public service announcements, Project Imagine’s media campaign resulted in tens of thousands of tickets sold and extraordinary exposure for Project Imagine.

 
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