 |
Project Imagine
A Media Relations Campaign
Challenge
Solution
Outcome
|
The outcome:
Within three months, Im-aj secured an impressive series of print articles in local, regional and nationally read publications, including the Boston
Globe, the Boston Herald, the
Providence Journal, the Brockton
Enterprise, the Fall River Herald News,
and the Standard Times of New Bedford.
In addition, Im-aj secured prime interviews and feature news segments on
each of the major television network affiliates in Providence and Boston,
including WJAR, WLNE, WHDH, WBZ, and
WCVB, where Project Imagine received
a ringing endorsement during several “Buyer Beware Segments.”
Coupled with dozens of radio talk show interviews, cable interviews, and
public service announcements, Project Imagine’s media campaign resulted
in tens of thousands of tickets sold and extraordinary exposure for Project
Imagine.
|
|