The outcome:
The new brand immediately received tremendous response from both clients and consultants. The logo and letterhead were recognized with a prestigious American Corporate Identity award. The CD, direct mailer and webmail were each recognized with a Communicator Award for outstanding design and copy writing. The unmasking event was tremendously successful and well attended. The supporting advertising, public and media relations not only increased SQA's exposure within the software quality assurance industry, but also increased its presence within the local and national business communities.