July 29, 2010
Im-aj Receives International Award for Public Service Campaign

Im-aj Communications & Design, Inc. was recently honored with a Silver Telly in the highly acclaimed Telly Awards competition for a series of public service web videos developed for Rhode Island Housing. For 30 years, this international competition has been considered the most esteemed competition for local, regional and cable TV commercials and programs; the finest video and film productions; and online film and video.

The videos, which were developed as part of the “BuySmart” public service campaign, were used on the Rhode Island Housing homepage, through social media channels, and in presentations to educate potential homebuyers about buying smart in today’s housing market. Launched in Fall 2008 and continuing through this year, the campaign also integrated media relations, billboards, and print, radio, and TV (network and cable) PSAs. The broadcast PSAs were honored with several international awards, as well. The campaign supports the overall BuySmart initiative, which Im-aj branded for Rhode Island Housing, to help deter the continuation of the real estate/mortgage crisis by aggressively educating consumers about smart buying practices. The messaging is particularly timely, as home prices and interest rates are very low and there are many foreclosed properties on the market, which add another level of challenge to the buying process.

The Telly Awards competition receives over 13,000 entries annually from all 50 states and countries around the world. The distinguished awards were founded in 1978 to honor excellence in local, regional and cable TV commercials. Non-broadcast video and TV program categories were soon added. Today, the Telly is one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies.

Im-aj Communications & Design, Inc. is an award-winning, full-service marketing communications and graphic design firm with offices in Providence and Richmond, RI and Biddeford, ME. Im-aj services clients based in the Northeastern U.S. For more information on Im-aj’s services and to view the company’s portfolio of clients and work, visit www.imajcommunications.com or call 401.654.6663.